shine - exhibition poster
Brief
Create a looping motion poster, informed by the work of Jeff Koons, to promote his gallery show.
CGTrader, Sketchfab, Turbosquid
credits
Models
Design & Animation
Ananya Ravichandran
Cinema4D, Octane Render
software
process
This poster incorporates elements inspired by “The Gazing Ball” series by Jeff Koons. I was inspired by this series as it's different from his other work, which typically exudes gaudiness and extravagance.
In this series, Koons engineers a reflective ball onto recreations of classical works, inviting the audience to interact with the piece and connect with it.
I initially intended for the ball to reveal the title of the poster. However, the type layout simply wasn't working,
initial designs
experimentation
Jeff Koons's balloon dog sculptures inspired the design of the letters here. However, I quickly realized trying to combine the playful nature of balloons with classical Greek sculptures wasn't a great solution.
Revised Type Layout + Final Render
I transformed the type layout and shifted the focus to be on the sculptures. I improved the lighting and finalized the layout of the sculptures to improve the eye trace of the piece.