12 principles
12 principles
the brief
Create an animated explainer for the 12 principles of animation, highlighting each one with beautiful, expressive motion.
Establish a consistent design system that each team member can apply to their animation. Create a toolkit that other team members can use to assemble the final animation, using MOGRT templates.
Design & Animation Ananya Ravichandran, Marielle Kan, Jason Parker, Archer Perez
V/O Morgan Williams
Sound Design Kelly Warner
Music: UPM
credits
I designed and animated the principles of staging, follow through and overlapping action, and appeal.